INNOVATION CONSULTING
Professional Profile
Matt Hymers BA, MSc
ABOUT MATT
I am an entrepreneurial, visionary, innovative & strategic digital product & marketing leader with extensive global experience. I specialize in leading the conceptualization & development of data led digital product experiences drive impactful user focused outcomes. As a creative leader, I am passionate about innovation and driving performance through technology with a human approach. Skilled in leadership, digital & physical product creation, innovation strategy, marketing & delivering experiential value. Experienced in delivering large scale business innovation & digital transformation & innovation projects. Proven track record of successful cross-functional leadership, creating, leading & motivating top performing teams & delivering customer-centric solutions.
BUSINESS IMPACT HIGHLIGHTS
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Developed the adidas Elite Team System athlete performance monitoring system with integrated garment sensors and live data display in stadiums and mobile phones - contributing to Germany's win at the 2014 World Cup in Brazil
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Had the first ever featured product article in Sports Illustrated for adidas' "The Hustle Meter" on August 6th, 2012.
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Secured a league-wide data monitoring deal with Major League Soccer in 2013.
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Conceptualized and led the development of adidas creator studio 3D fan jersey design web app, which included the largest adidas football CRM sign-up campaign and best-selling 3rd kits.
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Led the initial concept for the first connected ball for the World Cup 2018 and adidas x Parley Run for the Oceans.
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Consulted for a Global client with €18Bn turnover, successfully remodeling their Innovation, GTM & Marketing, and receiving board level approval.
Services
Services
I provide innovation consulting services across the following areas:
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Connected product experience design
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Engagement strategies
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Brand & product vision & strategy
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Product Management
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Innovation strategy, culture & workbench
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Product concept creation & ideation
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Data, analytics & insights
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Brand Communications
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Service design
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Business model innovation
Projects
adidas Elite Team System
The adidas Elite Team System is a monitoring system for top athletes and teams. It uses wearable fabric sensors for athlete comfort and real-time data accuracy. The system has set many industry milestones, including being used in the MLS All Star game in 2012 and showing live data on stadium screens and mobile phones in the Amsterdam arena. It was also the first system to use iPads to display functions and data and have sensors integrated into the players' undergarments. I was the project and product manager for the system, overseeing its development and marketing, and it was used by the German National team in their World Cup win in 2014.
adidas Interactive
I worked in adidas' Interactive Business Unit and was involved in various projects from start to finish, including ideation, prototyping, testing, and marketing strategies. Some of these projects included the adidas Speedcell, a wearable device placed inside footwear that measured speed, distance, and acceleration. I also worked on the adidas smart ball, which had sensors to measure the speed and spin of the ball and connect to a smartphone via Bluetooth to help footballers improve their striking. Lastly, I worked on the adidas smartrun GPS running watch.
adidas Football
I worked in Licensed Apparel for adidas Football, overseeing product marketing for global club and national teams' match wear, training wear, and lifestyle ranges. Additionally, I led all digital projects for the Business Unit, including conceiving and briefing the first NFC connected World Cup ball for 2018. I also led the creation of the adidas Football Creator Studio, a mobile web app that allowed fans to design the 3rd jersey of their club. This campaign had over 1.6 million unique visitors, 200k+ designs submitted, and 250k votes, making it adidas Football's most successful CRM sign-up campaign.
FC Bayern Munich
In-Store digital experience & engagement concept for the flagship FC Bayern Munich Fan store on Weinstrasse, Munich city centre.
Connected Fanatics
I am the Co-Founder of Connected Fanatics a connected product platform focused on licensed sports apparel for fan engagement & first hand data that drives new, recurring revenue streams by connecting merchandise to digital experiences. With the LOCKEROOM solution and the our app every piece of merchandise is a key to a digital membership that offers exclusive content & captures memories, value & revenue for & from fans.
KEY BENEFITS
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Higher merchandise value & Reason to Buy
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Increased sponsorship value
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Direct fan/club interface
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Safer, authentic community
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1st hand fan data
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New source of recurring revenue & lifetime value
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A pathway to true sustainability
Goald
I am the co-founder of Goald, a sports challenge app and social community designed to give inline sports challenges and content a home. Goald allows users to create and participate in sports & skill challenges to find out where they stand on a global scale.
Kinexon
Strategic consulting provided to develop & progress new, innovative products & services for performance monitoring solutions in elite sport
ReBO Solutions
Brand strategy revamp, Corporate Identity & website redesign, & communications strategy
Flowin AB
Interim Executive tasked with revamping company and brand strategy, physical and digital product experience, engagement strategy, sales strategy & innovation process & pipeline
